The objective in DinoPark Tycoon is the successful administration of a dinosaur park. Players start off with a $5,000 loan in the retail version, or a $20,000 loan in the school version. The money is used to pay for the land, dinosaurs, fencing, food and employees necessary to run the park and pay back the loan; failure to meet loan payments results in the park's foreclosure. Once the loan is paid off, players may expand the park and earn profits. If players are confused, an animated dinosaur appears and guides the players through the game.
Players then visit supply stores to buy the necessary items for park maintenance. The food store provides meat for carnivores, plants for herbivores and seeds for planting. The general store provides fences for the dinosaur pens, with varying degrees of strength and price; concessions such as bathrooms, gift shops and parking lots; and advertising, which is bought per season. The employment office offers the personnel to run the park, and Dino City retails the dinosaurs for the exhibits.
As time passes, players face problems such as escaping dinosaurs, sick employees, and seasonal attendance declines. The trick is to scratch out enough profit to expand the park with capital improvements and bigger and better dinosaurs." Players may choose to sell their park. If it has been successful, the player achieves an onscreen award and an entry on the top scores list.